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🔍 Powered by AvenB2B SaaS· 5 min read
FernLabs doubled organic signups by letting Aven run the SEO roadmap
A product-analytics startup replaced guess-based content planning with Aven briefs and on-page optimisation.
2.1×
Organic signups
+312
New keywords ranked
−60%
Time-to-publish
The problem
FernLabs had a blog that ranked for nothing. Keyword research lived in a shared doc nobody updated; editorial shifted every standup.
The solution
Aven audits the site, clusters opportunities, produces a ranked brief per topic and reviews on-page copy before publish. Marketing writes from the brief.
The results
Over six months, FernLabs ranked for 312 new keywords, doubled organic signups, and cut brief-to-publish cycle time by 60%.
"For the first time, our SEO effort compounds instead of restarting every quarter."
Elena Rossi
Growth Lead, FernLabs
Stack
WanddyAvenGoogle Search Console
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