All case studies
📱 Powered by KairoBeauty DTC· 4 min read
Pastel quadrupled posting volume with Kairo on socials
An indie skincare brand plugged Shopify into Kairo so every new SKU triggers on-brand posts across Instagram and Facebook.
12 → 48
Posts / month
+68%
Engagement rate
14
Hours saved / week
The problem
Pastel had a strong aesthetic but inconsistent cadence. The founder moonlighted as the social manager and burned out every launch week.
The solution
Kairo watches Shopify for new products and drafts launch posts, captions, hashtags and the weekly calendar. Humans review before anything ships.
The results
Posting volume quadrupled, engagement is up 68%, and the founder got her evenings back.
"Kairo sounds like us on our best day, consistently."
Yuki Tanaka
Founder, Pastel Skincare
Stack
WanddyKairoShopifyInstagramFacebook
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